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Why Bulk Uploading is a Bad Video Marketing Strategy

4–5 minutes to read

In my six years as a digital marketer, I've worked with more legal clients than I can even remember. So many have come up to me request why their YouTube aqueduct isn't providing them with whatsoever leads. Having a successful YouTube channel takes a lot of piece of work, and a lot of factors get into creating one. But I desire to impact one specific mistake I've seen time and time over again: bulk uploads.

It's not exactly a secret that video marketing tin bring bully returns to your firm.  Many video production companies have capitalized on this fact to sell videos to lawyers.  In some cases they will go out their customer with dozens of videos, but no guidance on how to use them effectively.  If you're like well-nigh of the lawyers I've met, you don't have fourth dimension to deal with strategizing the release of so much content.  Then they make the fault of dumping all of their videos up onto their YouTube channel and their websiteat the same time.

So right now I'd like to accept a moment to talk well-nigh why this can hurt your videos' effectiveness, and requite you lot some solutions that won't consume up all your fourth dimension.

Consistency

Your audition and the search engines want the same thing from your website: content.  Merely more than that, they desirenew content.  They want to run across a site that is an ongoing source of new information.  So let'southward say you have fifty videos that reply questions that are frequently asked by the people you are trying to concenter.  It'south very tempting to upload all of them at one time to beginning alluring those viewers equally presently as possible, correct?  Resist that temptation.  Google rewards channels and websites that are consequent with their content schedule.  Just in the case of YouTube, a aqueduct that uploads ane video every week for fifty weeks is going to receive more favorable rankings than a channel that uploads l videos in i day.

That said, yous can certainly upload multiple videos in a week,as long as you can go along with that schedule.  If y'all want to upload three videos every week, commit to it.  Likewise, there will exist some cases where uploading multiple videos at the same fourth dimension makes sense, like if they are all linked together via annotations as a part of a serial.  But generally speaking, spread it out.

Subscriber Burn

Every YouTube user'south homepage is a feed of recent videos from channels they subscribe to.  They are put in order of the channels they watch most oft.  If a user skips over as well many new videos from the aforementioned channel, that channel volition begin to fall downwardly the feed, and eventually disappear.

And so let'southward say you have a aqueduct that releases 1 video every day.  You lot have a subscriber that likes your content and watches every video.  Your aqueduct appears at the height of their feed.  You determine if your subscribers like one video every day, surely they'll love 2!  That aforementioned subscriber just doesn't have the fourth dimension to keep up with ii videos every day.  So they start missing your videos.  YouTube will take note of that, and your aqueduct volition start to lose its placement at the top.

This is what's known assubscriber burn.

Overwhelming even your biggest fans with also much content at once tin cause your traffic to drib dramatically.  You are tasked with finding the sweet spot where your subscribers volition check out as much of your new content as possible.  This number varies widely for different industries.  Large amusement channels similar Rooster Teeth upload multiple videos every day and maintain a strong audience.  For professional industries, I recommend once or twice a calendar week.  I accept found nifty success with three times a week.  Just consider your audience and the type of content you are creating, and decide for yourself what is reasonable.

How to Schedule Your Content

And then at present the question becomes, "How do I go on all of this in heed without letting it take over my entire life?"  Allow'due south continue with the example of a company that has l frequently asked question videos.  The most convenient and efficient style to handle them would be to upload all of them to your channel and your website at once.  Well…you can!  I know I merely said not to, but hear me out.

Both YouTube and near content management systems have a scheduling characteristic.  On YouTube, when you get to upload a video, simply select the Schedule option from the drop down.  You tin can schedule all fifty videos right and so and at that place.  Optimize their titles, tags, and descriptions, and so tell YouTube what day and what hr or one-half hour you want that video to release to the public.

You lot can do the aforementioned for blog posts or pages on your site.  Embed your video, write your accompanying content, and schedule a time for WordPress or whatever CMS you are using to release the mail or folio.  Yous could exercise an unabridged year's worth of blogging and YouTube in a day if yous are really aggressive.

Merely retrieve:exist consistent and don't fire out your audition!

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Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/